Year End Blitzkrieg Poster
Poster for annual boxing day Tank warfare event. I went for a hard-edge geometirc asthetic to give the whole thing a very gothic feel which suited the Warhammer 40,000 universe and the German inspired title.
Copyright © Games Workshop Limited 2006
Tau Fire Warrior Mail-Order Promotion Poster
The poster was given to customers who spent $500 plus on Tau products through mail-order. Being that it wasn't actually promoting product or event it was felt that the poster should be an informative and elegant wall piece for younger players. It details all the different elements of the Fire Warriors armour.
Copyright © Games Workshop Limited 2007
Mines of Moria Release Poster
The Lord of The Rings™ core box game was released to help re-invigorate sales after the movie hype had died down. A huge splash of POS was released including this poster and many similiar styled ones promoting mainly the release date with key snippets of product information.
Copyright © Games Workshop Limited 2007
White Dwarf Subscription Promotion Poster
In order to boost magazine subscriptions, a limited edition miniature was given to new subscribers for a 3 month period. The poster took the idea of promoting the miniature itself, if customers wanted in, they would subscribe. The promotion went on to be very successful.
Copyright © Games Workshop Limited 2007
Working for a company which releases product every month aswell as staging many events and running promotions, leads enevitably to point of sale material.